With over 1.7 Billion monthly active users, you won’t go wrong investing some extra time in Facebook. At Capen, we love using Facebook and our Zaffo Facebook Page is where we can express ourselves, connect with our fans and engage with a range of audiences. We also know how hard it is maintaining a budget for Facebook – and to be honest, you don’t necessarily need one! Below are some of our favourite free Facebook tools for charities.
So of course, our main free Facebook tool for charities is Facebook Insights, located on your page. If you are not already using this tool, you should! It’s easy to use and provides you with everything you need to know about how your page is performing. See everything from post analytics to audience, reach and page actions.
Charity marketing, also known as cause marketing, is changing. Charities and non-profit organisations today need to find a more efficient ways to reach out to their target audience.
Their marketing teams have been looking for an effective charity marketing strategy and inbound marketing has given charities and non-profits a great opportunity to reach out to a greater number of people quickly and build potential support for their cause.
WHAT IS INBOUND MARKETING?
Prior to moving towards the possible ways a non-profit organisation can benefit from inbound marketing, it is very important to understand the concept of inbound marketing as it relates to the charity market. Inbound marketing uses online content to attract people and build a community of individuals who are interested in becoming a part of this charitable cause. This encourages non-profit organisations to connect with their potential donors in the future. This marketing strategy for charity organisations is often implemented with the help of specialist charity agencies.
3 Billion people are now online, are you? We know how hard you have worked on your Hospice Raffle or Superdraw, so let us help you make sure it’s a huge success. Below are some of our tips for great raffle promotion for your audience.
Make use of your powerful corporate partners by adding your online raffle to their corporate websites. At Zaffo we can provide you with a widget that you can easily insert into any of your corporate websites. Talk to us more about how we can do this for you.
Have a conversation with your corporate partners and see if you can hold a themed superdraw for the chances to win prizes donated by your partners!
Running an online raffle is a great way to fundraise and attract new supporters. But how do you go about sourcing raffle prizes? Take a look at our quick how-to guide below for some ideas.
Sourcing raffle prizes does not have to be a nightmare. Leaving enough time before the launch of your raffle will help you source the perfect prizes. Keep in mind your raffle’s theme and try and source prizes from companies tailored to your raffle theme and charity / cause.
We have noticed a surge in raffles offering ‘experiences’ which works amazingly well. Try something different for your next campaign by offering Twitter shout outs from your charity Ambassadors or a once in a lifetime experience with a celebrity.
This weekend I found myself discussing mythical creatures with my three-year-old son. He was having a hard time understanding that dinosaurs were in fact very real, even though they lived millions of years ago, yet dragons (which aren’t too dissimilar in his eyes) are a figment of our imagination; folklore passed down from generation to generation. Back at my desk on Monday, I was still mulling over our conversation while researching work stuff, and it got me thinking about popular misconceptions surrounding prize promotions.
Despite the fact that the CAP Code outlines the industry acceptable way to administer a promotion, many brands and businesses run their competitions and giveaways based on what they believe to be right. It’s not unusual for promoters to copy others with the ‘if they’re doing it, it must be okay’ mentality, or carry on processes inherited from managers or colleagues rather than checking if what they are doing is correct. This means that promoters are falling into the same old traps, making the same old mistakes, receiving the same old complaints and disappointing consumers along the way. In a bid to debunk some of these misconceptions, behold my top ten prize promotion myths.
Kubota is giving away a brand new RTV-X900 in their ‘Working Safely, Saving Lives’ digital raffle which aims to raise £250,000 for the Association of Air Ambulances. The Association Of Air Ambulances is a representative trade body for Air Ambulance services in the UK and works closely with independent air ambulances.
What Happens When it all Goes Wrong and What You Can Do To Limit the Fall Out.
This week, Charity Digital News published an article on the vulnerability of charities from cyber attacks. Information from the government’s 2015 Information Security Breaches Survey revealed the increase of cyber attacks on smaller organisations with a decline in the right insurance covers in the event of a breach. 38% of small organisations were attacked by an unauthorised outsider in the last year, which is up 5% from last year, with only 27% of small organisations with insurance that would cover them in the event of a breach; down 8% from last year. The survey also mentions that nearly 9 out of 10 large organisations suffer security breaches, which is alarmingly high.
Twitter has dominated our phones and computer screens since 2006, when it was a fun and convenient way to start discussions and connect with your favourite celebrities online. Since then Twitter has grown phenomenally with 320 Million active monthly users, but is it enough?
Initially, Twitter’s 140-character limit took microblogging to a new level where users could keep informed with live updates, ‘hashtags’ and ‘trending’ news. Big brands took advantage of the quick and reliable platform to share news with customers and saw a flood of targeted ads with 100,000 active advertisers. But as Twitter competes with rivals, Facebook and Instagram, it introduces new features like Moments and replaces Favourites with Likes (similar to that of Facebook).